Danish Vibes share marketing experience with the Danish jazz and world community. Sharing experience and findings with the broader community is an important part of the Danish Vibes project. The project team gain unique new insights from the relations driven approach carried out in the project. These insights was shared with a curious crowd at an open seminar February 21st under the title: Boomerang marketing. A key takeaway is that you need to have clear longterm goals for a new market and then invest in relations to key players in this market (bookers, promoters, agents etc.). First you need to build relations and then you can expect the returns in shape of touring, distribution deals or whatever your goals are. A lot of artists don’t have a long term plan and haven’t made the necessary preparations in terms of bio’s, press material etc. and yet they expect immediate results when approaching industry people. This is not how it works. Strong relations nurtured by right preparation on the other hand will provide a long term advantage in an international market.